Designing Tomorrow: America’s World’s Fairs of the 1930s

The exhibition explores the modernist spectacles of architecture and design that tens of millions of Americans witnessed at world's fairs across the nation — visions of a brighter future during the worst economic crisis the United States had known.

The design strategy for the identity, exhibit graphics and supporting education materials was to reinforce the curator's aim to present the fairs in terms of their historic significance to design, architecture, and building innovation and look reminiscent of the era without succumbing to sentimentality.

Identity
Exhibit panels
Education materials